Profile

Dynamic Marketing Consultant with over 7 years of experience driving business growth and enhancing marketing strategies across multiple sectors. Expertise in business development, campaign management, and fostering strong relationships with partners and clients. Proven ability to elevate brand visibility and optimize marketing efforts through innovative digital strategies and targeted outreach. Committed to delivering exceptional results by leveraging analytical skills and strategic thinking to meet and exceed revenue goals. Passionate about creating impactful marketing solutions that resonate with diverse audiences.

Employment History

Marketing Consultant
Life & Annuity Masters
Mar 2020 — Present
  • Created marketing campaigns for both internal agency and external clients, including email and digital campaigns
  • Led backend support on company website redesign including updating copy, imagery and added SSO for partners
  • Assisted in design and production of professional high-level marketing presentations and supporting materials
  • Encouraged sales and marketing relationships with partner agencies
  • Developed and maintained prospective case status reports to regularly brief firm principals
  • Organized and coordinated RFPs for corporate clients
  • Identified and assisted principals with cross-selling opportunities within each client
  • Developed new business by recruiting new agents and growing existing agent groups
Marketing Specialist
FFP Insurance Services
Santa Clarita
Apr 2017 — Mar 2020
  • Developed new business by recruiting new agents and growing existing agent groups to maximize revenue potential
  • Successfully built and managed relationships with key producers to discuss sales concepts, marketing campaigns, and product information
  • Improved customer and prospect campaign delivery to achieve personalized targeting, optimized delivery and enhanced reporting
  • Maintained and grew individual sales revenue goal and enhanced team sales goals
  • Proactively called assigned agents to build block of business on a daily basis
  • Coordinated and executed local marketing efforts and communications
  • Trained agencies in areas of sales techniques, release of new products and agent recruiting
Producer
Farmers Insurance Group
Mar 2015 — Apr 2017
  • Led prospecting, networking, and producing efforts of new Property and Casualty business insurance policies and accounts
  • Solicited and quoted new business: Commercial Business and Health Insurance
  • Responsible for renewal and retention of existing accounts
Digital Coordinator
360 Agency
Apr 2012 — Mar 2015
  • Daily management and monitoring of agency's primary accounts including drafting and creating original content for clients' social media platforms
  • Established budgets, schedules and benchmarks for online campaigns as well as live events
  • Worked to create comprehensive action plans that incorporated social media channels to drive targeted viewership
  • Developed strategies, tactics and editorial calendars to support client priorities including research, writing, and scheduling